---
title: "Corporate video and podcast strategy | Rami Kurimo | Negotiator 28"
summary: "Rami Kurimo of the Puheenaihe podcast unpacks why corporate video content fails so often: companies port landing-page logic onto platforms that reward regularity, native format and a recognisable human being. The conversation covers the role of guests, radio-style jingles as an anti-pattern, host-read ads versus pre-rolls, platform-native content from TikTok to LinkedIn, thumbnails and titles, running episode numbers, and why hiding comments is a beginner's mistake."
datePublished: 2020-07-29
dateModified: 2020-07-29
originalLang: en
section: tools
sections: ["tools","economy"]
authors: ["Sami Miettinen"]
tags: []
canonical: https://ai.neuvottelija.com/ep28-yritysten-podcast-ja-videostrategia-rami-kurimo/
---
# Corporate video and podcast strategy | Rami Kurimo | Negotiator 28

# Corporate video and podcast strategy | Rami Kurimo | Negotiator 28

> **Summary:**
> Rami Kurimo of the Puheenaihe podcast unpacks why corporate video content fails so often: companies port landing-page logic onto platforms that reward regularity, native format and a recognisable human being. The conversation covers the role of guests, radio-style jingles as an anti-pattern, host-read ads versus pre-rolls, platform-native content from TikTok to LinkedIn, thumbnails and titles, running episode numbers, and why hiding comments is a beginner's mistake.

---

## Key Themes

* **The breakthrough of video podcasts in Finland:** Discussed from 00:00 onward.
* **Puheenaihe's slow start: sixteen subscribers in six months:** Discussed from 03:30 onward.
* **Why companies still think in landing-page logic:** Discussed from 07:00 onward.
* **Invite the influencer, or go on their channel instead:** Discussed from 10:30 onward.
* **Rahapodi as an example of a corporate podcast that works:** Discussed from 14:00 onward.
* **Radio-format jingles do not belong in a podcast:** Discussed from 17:30 onward.
* **Host-read ads versus a pre-produced spot:** Discussed from 21:00 onward.
* **Platform-native content and the logic of TikTok:** Discussed from 24:30 onward.
* **Organic reach: where a new viewer actually comes from:** Discussed from 28:00 onward.
* **YouTube as a search engine and why timing matters:** Discussed from 31:30 onward.
* **Controversial topics travel — and so does regularity:** Discussed from 35:00 onward.
* **The technical minimum: a phone and a lav mic will do:** Discussed from 38:30 onward.
* **Thumbnail and title decide the click:** Discussed from 42:00 onward.
* **A running number tells people how deep the catalogue is:** Discussed from 45:30 onward.
* **Personal brand versus a faceless corporate brand:** Discussed from 49:00 onward.
* **Networking is a by-product, not the goal:** Discussed from 52:30 onward.
* **The gatekeeper is gone; choose inclusivity:** Discussed from 56:00 onward.
* **Building a community around the content: groups and Discord:** Discussed from 59:30 onward.
* **Hiding comments and the like ratio is a mistake:** Discussed from 63:00 onward.
* **Cost efficiency against linear television:** Discussed from 66:30 onward.
* **Start, and give yourself a deadline:** Discussed from 70:00 onward.