EP17 · Tools · first published 2020-04-29
Digital Marketing and HubSpot | Jussi Liimatainen | Neuvottelija 17
Jussi Liimatainen, author of the book Digitrippi, and Sami Miettinen break down the division of labour between marketing and sales across the funnel, and the difference between outbound and inbound thinking. The episode covers online lead marketing, the role of search visibility, and the mechanics of content and lead capture. The discussion compares B2B and B2C selling through customer counts, deal sizes, and decision processes, and reviews HubSpot's hub structure against Dynamics and Salesforce. It closes on the digital leap triggered by the pandemic and how remote work reshaped meeting practices.
Digital Marketing and HubSpot | Jussi Liimatainen | Neuvottelija 17
Summary: Jussi Liimatainen, author of the book Digitrippi, and Sami Miettinen break down the division of labour between marketing and sales across the funnel, and the difference between outbound and inbound thinking. The episode covers online lead marketing, the role of search visibility, and the mechanics of content and lead capture. The discussion compares B2B and B2C selling through customer counts, deal sizes, and decision processes, and reviews HubSpot’s hub structure against Dynamics and Salesforce. It closes on the digital leap triggered by the pandemic and how remote work reshaped meeting practices.
Key Themes
- Inbound thinking and introducing the guest: Discussed from 00:00 onward.
- Marketing versus sales across the funnel: Discussed from 01:30 onward.
- From outbound push marketing to inbound: Discussed from 03:00 onward.
- Online lead marketing and search visibility: Discussed from 04:30 onward.
- B2B and B2C differences in volume and deal size: Discussed from 07:30 onward.
- Buying groups gatekeepers and LinkedIn: Discussed from 09:00 onward.
- HubSpot compared with Dynamics and Salesforce: Discussed from 10:30 onward.
- Adopting CRM marketing and sales automation: Discussed from 12:00 onward.
- The pandemic digital leap and the book’s relevance: Discussed from 13:30 onward.
- Meeting practices and Slack as a backchannel: Discussed from 16:30 onward.
- Why the book was written for boards and management: Discussed from 18:00 onward.